I have heard of "microfiber" towels before. Are the NanoTowels® made of the same thing?

The NanoTowels® are NOT made from microfiber and have nothing at all to do with microfiber. Microfiber is a very common material that is adequate for some applications, but Nanolon® fiber is a new state of the art, the next fabric generation technology. Nanolon® is manufactured using a unique, proprietary complex methodology and protocol, and you have never seen or heard about anything like it before. Its unique properties are what set it apart from anything that has come before it. If we were to use an analogy, microfiber would be comparable to a VHS videotape, and Nanolon® fiber would be comparable to a state-of-the-art 3D Blu-Ray disc.